My name is Robert Rodriguez, and NORO was built on a simple principle: when you take pride in the work, you show up and do it right.

My connection to landscaping began long before it became a profession. Growing up in Latin America, I learned to respect nature and the power of well-kept outdoor spaces from my grandmother, Conchita, whose love for plants and flowers shaped how I see landscapes—not as maintenance, but as living environments that deserve care and intention.

What started as building and refining my own garden quickly became something more. Neighbors took notice, conversations turned into requests, and those early projects laid the groundwork for NORO. Over the years, I’ve built on that foundation through more than a decade of hands-on experience—working alongside my uncle in the landscaping industry as both a manager and consultant, learning every aspect of the trade from the ground up.

Today, NORO operates with the same values it was founded on: consistency, accountability, and pride in workmanship. I remain actively involved in the field, on site with my crew, ensuring every property meets the standards my name stands behind. By combining practical experience with modern tools and diagnostics, we deliver landscape solutions that are reliable, intentional, and built to last.

NORO is more than a landscaping company. It’s a reflection of heritage, responsibility, and the belief that excellence starts with showing up.